Are you near WeHo/Mid-City/Larchmont?
The List: Powered by Mum's the Word
The List is a curated hyperlocal directory of the best resources for parents - now powered by intelligence to help you find exactly what you need, the moment you need it. We are harnessing real-life word-of-mouth into one place, like having a well-connected local mom on speed dial to help you make confident decisions for your family.
Local moms only - Spots are limited - Free to join
Something new is launching in your neighborhood and we want you to try it first.
Here's the Scoop:
Ask | The Village
Find | The List
Unlock | The Perks
Mum's the Word is a trusted space for family resources - powered by moms, thoughtfully gathered, and built for real life.
Smart answers powered by shared experience.
Our curated, parent-approved directory of trusted businesses, services, and hidden gems.
Exclusive offers and preferred rates from the businesses moms trust most.
Meet The List
Where Word-of-Mouth lives. The screenshot-worthy IYKYK kind. Sourced from real families, not algorithms.
Making parenting easier, one secret at a time.
As a parent, there's so much to find, to know, and to do. It feels like everyone but you knows everything, yet no one is spilling the beans. Until now.
Trusted Voices:
Parents know best. Find answers and reviews from the only people who truly get it - other moms.
Real Solutions:
See something good? Pin it. Build your own collection of wins and come back whenever you need them.
Your Collection:
Every topic pairs real parent conversations with the local businesses that can help. Community and solutions, side by side.
(Launching first in WeHo/Mid-City)
Stefany S.
“Being able to categorize everything so I don’t have to scroll and scroll to find the advice that I’m looking for.”
-Kaylee D.
“… a reminder that I’m not in this journey by myself. I’m so grateful to have a community I can turn to.”
-Expecting Mom of 2
“I’m so overwhelmed right now – this is great”
-Melissa B.
“…likeminded people you know you can trust for recommendations but in a much more organized manner than WhatsApp”
-Busy Mom
“I wish I had this a month ago when I was struggling to find a pediatrician”
-Lisa A.
“I was able to very quickly and easily find my new obgyn during my second pregnancy and find a night nurse who was a referral from a mother in my local community.”
-Stay at Home Dad
“I just got goosebumps, that everything is in one place. There’s so much trusted info here”
-Rosa A.
“Mum’s The Word finally feels like a respectful and resource-driven community. There is no fearmongering or silly comments.”
Straight From the Group Chat
Mum's The Word makes it easier to find..
Calling all businesses.
LA PARENTS ARE LOOKING FOR YOU.
Hundreds of parents in Los Angeles are already using Mum's the Word to find nannies, pediatricians, swim teachers, and more. Your competitors might already be listed. Are you?
Get Listed Here → Hundreds of parents in Los Angeles are already using Mum's the Word to find nannies, pediatricians, swim teachers, and more. Your competitors might already be listed. Are you?
Founding Member Waitlist.
SIGN UP AS A FOUNDING MEMBER:
For exclusive early access to our community, The List and insider discounts. (Launching first in WeHo/Mid-City)
Get on the list → For exclusive early access to our community, The List and insider discounts. (Launching first in WeHo/Mid-City)
The secret's out. Come find out what other parents already know.
Real Questions. Real Answers.
Yes. Free to download, free to use, free to obsess over.
We're starting in LA because that's home, and we wanted to build something incredible for our own community first. More cities are coming. Want yours next? Let us know - sign up!
If a business has reviews from users of our app, we show the average of their review scores as a rating for the business. If there are no reviews from users of our app, we show the business's score in Yelp as its rating.
You can filter out those with bad reviews. We think it's more important to see why a business is rated badly than not to see it at all.
We only collect what's needed to make the app work- your name and email. We don't sell your data, we don't target you with ads, and we don't share your info with third parties. You can read our full privacy policy here.
INFORMATION
Mum’s The Word
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Sign up for early access to our curated, parent-approved collection of the best local businesses, services, and exclusive perks.
First launching in WeHo/Mid-City area of LA.
First launching in WeHo/Mid-City area of LA.
By registering you agree to the rules of engagement
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